Do you know who Bellerose is? They are a bit of a fashion darling line out of Belgium known for clever layering, sharp staples, and now, racism.
Their Fall 2014 lookbook cover sports a bunch of white people wearing Native American headdresses–it’s still up online now*
It’s really too bad to see this brand slip up so badly–Bellerose was shortlisted for the WGSN Global Fashion Awards for Best New Store/Refit. Apparently having fame and recognition has turned them racist?
Looks from the ladies lookbook echo sentiments shown above:
All of these outfits would have been so much better/not offensive and actually well-styled if the model was wearing like, a toque, a cute tan hat, a vintage top hat for something fun, a silk headscarf/headband, a boater hat, a beret, a hair bow, tortoiseshell clips, earmuffs….oh geez, well would you look at that, its NOT hard to style a lookbook and not be racist.
Don’t worry–your kids can sport these super offensive looks too, please see below:
All images of super-offensive Bellerose outfits found here.
*Full disclosure: this article was written around 10:00 pm on Tuesday, October 7th. At this time, these images are available online on the Bellerose website.
